What is Rebranding?
The need to revamp your brand is critical every once in a while to keep up with industry norms. There is a famous saying that if your business is not going ahead - it's falling back. In that case, looking into all the hierarchical fields of your business & looking into what's lacking & working on them is what is called Rebranding.
We have encapsulated all the critical points in this blog to help you understand the phenomenon & better your business. It's time to stop looking into thousands of random articles to get the information - we've got everything you need in this one read. So, what's the wait for?
Brand Refresh Strategy vs Rebranding- How Different are They?
There are a plethora of ways that you can refresh your brand. It may include corporate design identity, visual brand identity, corporate brand identity & much more. It lets you rebrand all your brand departments. Before going ahead, know there is a difference between re-branding & brand refreshing.
Refreshing means changing or tweaking some of your branding to cope with the market. While rebranding means completely changing everything & starting from scratch. Brand refresh vs rebrand rebranding timeline differences & understanding when it is the apt time to do it is utterly essential.
Strong Brand Identity
The basics have to be solid to go for a strong brand identity. Thus, the following blog will go through all the ways that would help you refresh your brand. Give them a read;
Reevaluate your Brand Mission
Reevaluate your brand, Your mission & where, as a company, you are standing. The values & end-goal. Whether your efforts are realigning with the output & most importantly - if you can cope with the market & competitors, that's when you need to rebrand or refresh your branding as required. Update your messaging to reflect new goals, societal changes, or innovations in your industry.
Update your Visual Identity
Uplift your design portfolio & make your visuals utterly complete. This can only happen if you start from basics and revamp your logo to fit the brand's vision & evolution perfectly. Modify all the production if it is sitting well with your vision. Make sure your new identity & direction are transparent & market-compatible - & well, Slidelya is a brand refresh agency that does that & how.
Revamp your Website and Online Presence
Tapping into all the places where you as a brand are present - refresh everything. That also includes website content, SEO strategy, & visuals. Moreover, look into your company's online presence. Revamping is essential, be it social media or any online software where you have a presence.
Complete Audit
Before going ahead, do a thorough & complete audit of your brand & everything that's lacking. List them down & try finding solutions for those, as they will also comprehensively tell you whether you need just some refreshing or complete rebranding. , Also, make sure the management responsible for it is on the same page & working towards one vision.
Why do we need a Brand Refreshing?
To connect with your customers & audience, you need to find a gap. Your brand story is both relevant & authentic. Keep reminding yourself what you stand for & what makes YOU unique. Hit all the emotional connectivity points. Over time, the need to keep refining your brand story & making it authentic & rooted in your values is essential. That's where understanding & knowing your customers come in.
There are a plethora of giant brands like Microsoft & many others that have grown tremendously over the decades. Know that it is essential to keep reconnecting with your customers, consumers, & audience to stay relevant. Know your value & how you can compete with world standards.
Understand your audience
Unless you are not deeply aware of your brand's customers - there's no connection. They will back off after a point. So, know your customer deeply to fill the void & meet their needs. Keep looking into the market to understand your audience & if there's any gap. Enhance your branding.
Wrapping up!
To summarize the conversation, refreshing your branding to keep up is extremely important. Every once in a while, the brand transition timeline should be updated (only it's needed). Work like a champion to be called a champion in your respective field. Be it the content, storytelling, visual identity rollout, & much more, go for perfect. Knowing when's the right time to do Brand Refreshing & and complete Rebranding is also essential. There's a huge difference in both. Read up on your customer's needs & wants & fill the void. For more updates, connect with Slidelya- one of the world's biggest & most authentic design agencies.